This is a public summary of the complete AREA research report prepared by Tony Hodgson, CEO of Brainwaive LLC. under contract with the AREA.

This summary helps to explain the general architecture of both Native and Web-based AR experiences to enterprise stakeholders. We explore a new emerging paradigm known as the immersive web or web AR and discuss the similarities and differences between the function of Native AR and Web AR experiences. It is hoped that decision-makers will reference this report as a foundation for future conversations with AR software development specialists.

The AREA Executive Summary report on Web-based AR for Enterprise Applications can be downloaded using this link: