Auditory AR

Auditory AR

Think about the importance of sound in your daily life. Maybe, you’re an avid music lover or a musician yourself. But, when you really think about it– what’s an immersive experience without the auditory component? Movie ticket prices keep rising; yet, people continue...
AR in e-commerce

AR in e-commerce

In 2019, approximately 1.92 million people purchased goods and services online. There is no doubt that the number of digital buyers continues to grow throughout the 21st century. With more tools than ever before including the internet, social media, and smart devices–...

The Digital Native– A Series

The Digital Native– a term first coined by Mark Prensky in 2001– to describe the generation of people who have grown up in the digital age. Well, me being a 22-year-old college graduate, I fit into this description perfectly. I decided to do a short series where I am...
The Future of Wayfinding

The Future of Wayfinding

Museums, healthcare facilities, and airlines are all beginning to take advantage of AR digital wayfinding. Wayfinding– which refers to the process or activity of ascertaining one’s position and planning and following a route– can be useful in many situations. We have...
AR in the Utility Industry

AR in the Utility Industry

  The utility industry faces future workforce problems, as baby boomers retire. In addition to this, safety and efficiency are on-going issues. We have seen the rise of Augmented Reality (AR), which allows for the real-world environment to be painted over with digital...